That Will Help You Crush The SERPS
To say that the world of search engine optimization is ever changing and evolving would be the understatement of the year. It is almost a full-time job to try to stay current with what Google wants much less stay one step ahead. However, if you want to stay on top of the search engine ranking pages, you need to stay current on your homework, this includes professional SEOs and at home enthusiasts.
The following article is designed to help you better understand what to expect for the rest of 2017 and 2018 in terms of search rankings.
Optimizing For Rich Answers
Have you ever noticed how Google is making it so easy for users to find out the answers to their questions? In many cases, one does not even need to leave Google to find out what they need to know. This is known as rich answers, and if you are not optimizing your content for this search tactic, you are surely missing out on traffic.
It is estimated that over 20% of rich answers appear in the search results. This is an incredible amount of searches that you are potentially missing out on. A great internet marketing project should include this as a priority.
Content Remains King
It has become clear that content is going to be the driving force within the search engines. With that in mind, you need to focus the majority of your time on the content that is found on your site. Take the time to hire top notch writers who are able to offer your readers high-quality content that is also engaging. Be sure that they are simply not words on a page, but that they are able to make the life of your reader better in some form. This is the type of content that Google loves to rank at the top of the search engine pages. You want the topic at hand to be appealing to your target audience and that it is going to elevate their life in some way either small or big.
Create A User Friendly Site
While it is essential to have incredible content on your site, it is not going to help anyone if it can not be found easily. You want to ensure that the navigation on your website is clear and concise and the most important pages are able to reach with ease. In fact, you never want to get any page deeper than two levels down. This is going to allow your target audience and search engines the opportunity to find the content quickly and digest it with ease. Look at your site with new eyes. While you may know where everything may be, what would it be like for a new user who is experiencing your site for the very first time? In fact, it is always wise to hire web page evaluators to test the site and give you feedback. Small changes in the website navigation can have a huge impact not only on your audience but the search engines as well.
Finally, the one thing you need to ensure that the search engines and people are going to find you is to ensure that you are adding some form of value to the internet. There is more than enough trash and dribble online already. Take the time to add something that is truly going to help your target audience in life. These small changes to your content and website can help a site that was struggling in the search engines. Look over your most popular topics and add to them.
As you can see, there are several small factors that you can take into account as you evaluate your search engine optimization techniques for 2017.
About the Author
Rising Phoenix SEO is a Phoenix-based internet marketing firm. Launched in 2013 and spearheaded by Justin Blake, Rising Phoenix SEO works with local and national accounts to help them dominate their industry in their regions. Rising Phoenix SEO specializes in digital marketing, which includes blog syndication and on- and off-page optimization. Our team revs up your results by incorporating content marketing, social media management, and video production to provide a one-stop shop for you to dominate your online space. Visit our Website